Here is what these
#SisterPreneurs – Zeenath and Salma have to share on their successful business story –
‘We always enjoyed doing natural DIY skin care and hair care. So, after completing our diploma in acupuncture science which included lessons about natural remedies and the power of simple herbs, we went on to explore more about natural herbs and essential oils.
Along with our initial steps towards research about natural skin and haircare, we did a very basic certification course in organic skin and hair care products. There we learnt the basic formulations in soaps, creams and oils. Before venturing anywhere, we tried and tested a number of ingredients and formulations on ourselves.
It was in June 2018 that we actually started making soaps and shampoos. Initially we supplied it only among our friends and relatives, but due to the overwhelming response, we took our business to the next level of social media and online ecommerce websites.
During this journey, our parents’ support and encouragement played a crucial role. They are the main reason behind us taking our business to a higher level each time. During the initial phase, we had to face quite a bit of criticism from society, but it’s important to brush off negativity. Success is ours if we trust the Creator, be true to ourselves and let the product’s quality speak for itself. We ought to concentrate on hard work rather than societal hear-say.
By the Grace of Almighty, today we have 60+ products with 99% result rate. We have covered almost 98% of states in India with 20k+ customers and 5k+ positive feedback.
Running a business is a journey with all its ups and downs; learning and correcting each day and excelling on some days. The unexpected sudden pandemic had its toll on us too – we faced some difficulties, especially with courier services, but later, matters got resolved and we resumed our business within a few weeks of lockdown: the perks of having an online business. During the tough days, we contacted a few genuine influencers to promote our products, and this helped in reaching out further across the country. We also promoted our products at sale price during the pandemic, hence, many people found it affordable and were happy with the results.
Women entrepreneurs have always crossed several obstacles and this in turn has enabled them to learn, re-learn, introspect, grow and survive. They become innovative and resourceful like never before, all set to triumph.
Latha Nadukuda, a 30-year-old entrepreneur based in Nizamabad has become a role model to many young people out there who aspire and look up to her as an entrepreneur and job-creator. Though she discontinued her studies after Class 7 due to financial problems, she started her tailoring business, which now employs over 120 women from nearby villages and towns.
The journey began when Latha decided to take a gold loan to launch her own garments unit. She began by making women’s innerwear, sleepwear and house-wear, along with various other types of bits of stitching. Soon, orders began to pour in, and she was unable to manage it all alone. Then, she hired local women to assist and trained them accordingly to do the needful.
Soon she founded Shree Latha Garments and Ladies Tailors to take up multiple orders of stitching uniforms for local government schools. Her husband, who previously worked as a home guard, had a good rapport with the local police departments, and this in turn helped her to get bulk orders for police uniforms.
But it is her achievement during the pandemic that has polished her start-up further. During this phase, she started getting orders for making masks and PPE kits from local government hospitals as well as private hospitals in Hyderabad and other parts of Telangana. Her enterprise thus started to accommodate more women, especially those who were in dire need of money for survival. 20% of all the resource persons are currently working from their factory while the rest are working from their homes. She and her husband have equipped these women by buying each of them a sewing machine and giving them detailed training on the kind of work that needs to be done. Some of these women have also gone on to establish their own businesses.